The LAI/CILIP Joint Conference in Croke Park was a great success with a very good attendance and many engaging talks. Interleaf Technology had the very popular Smartkiosk on display at our stand and also several eReaders showing the latest OverDrive eBooks User Interface.
Claudia Weissman, Director of Education and Library Sales in OverDrive, flew in from Cleveland, Ohio to join us at the conference. She made two well received presentations. The first was a general overview of the state of the market at the moment, and the second was a more focussed workshop on ideas for marketing a library’s Digital Library Collections.
Marketing a virtual service is very different from marketing a physical service, and Claudia had some very interesting ideas to share. Her presentations are available for download, so those who were not able to attend can catch up with the latest thinking.
Overdrive eBooks Best Practices [PDF 9Mb]
Overdrive eBooks Reach New Users [PDF 4Mb]